August 19, 2016

If you care about energy efficiency, avocados, or Google’s ZMOT, then this is for you.

When it comes to nudging to buy energy efficient, it’s not what you know, but when.

Written by
Kyle S.

Timing is everything. So when is the right time to get a consumer thinking about making a more energy efficient choice? In our most recent post we take a look at energy efficiency and online grocery delivery in an effort to find the Zero Moment of Truth that will nudge people toward choosing a more efficient appliance.

We’d like to hear from you. Please take a moment to read the article and let us know what you think!

ZMOT

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