Kentucky Energy Companies Support Better Customer Energy Choices

The LG&E and KU Marketplace is now live—making Louisville Gas and Electric Company and Kentucky Utilities Company the first in Kentucky, and the first in the nation, to launch a purely market-based Enervee Choice Engine platform. The announcement marks a major step forward for utility marketplaces and consumer energy efficiency.

A smarter way to shop for efficiency

The new utility marketplace provides a one-stop shop for customers looking for energy-smart buys across a wide range of product categories. By making efficiency visible and actionable, the platform empowers consumers to make informed purchase decisions that save money and reduce energy use.

“Our customers are smart and want to make informed decisions that save dollars and minimize energy use,” said Beth McFarland, Vice President–Customer Services at LG&E and KU. “This tool takes work out of the process and empowers them with the information they need.”

Features customers value

The LG&E and KU Marketplace spans 25 product categories, from appliances to water heaters, with features that simplify energy-smart shopping:

• Enervee Score: a 0–100 index that makes energy efficiency intuitive and visible.
• YOUSAVE & CLEARCOST: personalized estimates of bill savings and total cost of ownership.
• Shopping tools: real-time price aggregation, price-drop alerts, and direct retailer links for seamless purchases.

Breaking down market barriers

Enervee research shows that making new data sources visible through online choice engines overcomes barriers and myths—like assuming efficient products cost more or that all premium brands are efficient. This market-based approach closes the gap between market and economic potential, without relying on incentives.

“Some may be surprised that utilities without a regulatory energy savings mandate would lead with this type of innovation, but we know better,” said Enervee CEO Matthias Kurwig. “LG&E and KU believe in the power of efficient markets to drive private investment, and we’re excited to bring this to their 1.3 million customers in Kentucky and Virginia.”

Looking ahead

Next week, LG&E and KU will expand the marketplace to vehicles with the launch of the Enervee Cars Choice Engine—further extending energy-smart shopping options.