Help customers when the water heater fails. That's where the scale is.
A failed water heater is an urgent, expensive, unfamiliar purchase — the moment a customer most needs someone on their side. A utility marketplace turns that moment into a confident decision: transparent comparison, fair pricing, instant rebates, and monthly payments. And customers respond: 557 efficient units ordered in a single day, the annual incentive budget exhausted by Q1. Model what it looks like in your service area.
An emergency shouldn't mean no choice.
What happens when the utility takes the customer's side
The utility-branded marketplace opens up the whole market: every model, live pricing, visible incentives, and an Enervee Score for every unit — instead of one number scribbled on a clipboard.
$1,500 rebate
Transparent market pricing plus up to $1,500 in instant rebates applied at checkout — with hardware, incentive, and installation each broken out, so the customer can finally tell what a competitive bid looks like.
59% of households don't have $1,000 on hand for an emergency. Eco Financing® turns the ~$1,587 average order into low monthly payments — instead of rent-to-own or typical high-APR consumer credit.
Professional installation and haul-away bundled into the price shown — set before anyone enters the home. Often thousands less, fully installed.
Daily tankless water heater orders
Remove the first cost. Keep it off your balance sheet.
Embedded lending at checkout, underwritten by a top-5 national bank — not Enervee, and not your program.
The program buys down the rate for the chosen term, at a cost per financed dollar. Priced live in the calculator below.
Loans are underwritten and serviced by the lending partner — bank-grade compliance, statements, and servicing from day one.
Financing is fully off balance sheet, with no cost to the utility beyond the optional 0% APR buydown.
Your customers, your rates, your budget — modeled in 60 seconds.
Enter your territory and program parameters. The model projects a 12-month campaign of monthly emails to your own customer list — the acquisition channel you already own, at zero media cost — and delivers installs, savings, and the incentive budget you'd actually need, for year one and a 3-year cycle.
Your program
Defaults reflect Enervee program experience — adjust anything to match your program's realities. Questions about the assumptions? Talk to our team.
Sets energy-price and per-unit-savings defaults for your service area.
The measure your program promotes — seeds cost and savings defaults.
Total residential accounts in your service territory.
Point-of-sale incentive applied at checkout — drives participation, budget, and the financed amount.
Yearly incentive funding — the model shows the month it runs out.
Personalize the model
Customers you can reach with program emails — your marketing-consent list.
0% APR offer at checkout — the program buys down the lender's rate (MDR).
Typical unit price for the selected technology, before installation.
Professional installation, permitting, and haul-away.
Annual energy saved per installed unit — use your TRM / workpaper value if you have one.
What customers pay per unit of energy — converts energy savings into bill savings.
Share of installs you target for income-qualified / hard-to-reach customers.
Extra incentive per LMI install, on top of the base rebate.
Funnel assumptions
Unique clicks ÷ emails sent, per monthly send — scaled automatically with your rebate relative to equipment cost.
Share of marketplace visitors who complete an order.
Share of buyers who choose Eco Financing at checkout.
Extra conversion when 0% financing is offered.
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Monthly install ramp · year 1
Savings & cost-effectiveness
Ready to talk through your scenario?
Save your modeled scenario as a PDF or copy the link above, and bring it to a conversation with Enervee's utility partnerships team — program design, incentive structure, and marketplace launch for your territory.