The better choice is obvious
obvious, cleaner, easier, cheaper, EnerveeAbout Enervee
Every appliance a household buys is a ten-to-fifteen-year decision about money and carbon, usually made in a hurry, after the old one failed. We exist so that decision goes well: the efficient model is easy to spot, cheaper to own, and affordable on the day. When it does, the customer saves and the grid gets lighter. We count it only when both happen.
The Enervee Score®
How we make efficiency obvious. One number, 0 to 100, on every model in the market.
Created in 2012 and patented. Recalculated daily across 40+ categories, so a shopper comparing two dishwashers sees in a glance which one costs less to run for the next decade. Peer-reviewed research shows it changes what people choose.
How the Score worksThe mission
Empower people to make better buying decisions. Ones that save them money and cut our collective CO₂ footprint.
Much of the energy a home will use over the next decade is decided at the store. It is set at the moment someone picks a water heater, a fridge or a heat pump.
Our research is built on loss aversion: people act when they can see what a poor choice costs them. So we show the running cost of every model, side by side, and then we remove what stops them acting. The rebate is applied and financing approved at checkout, with delivery and haul-away in the same order. The efficient model is no longer just the responsible choice; it becomes the easy one.
We do this for utilities and state programs, under their brand, because they reach every household in a territory and are accountable for the outcome. That accountability suits us. We are measured on what customers buy.
Measured by others
What independent evaluators found.
These are outcomes, each with the body that measured it.
-
77%
of energy savings attributable to the marketplace, beyond any incentive
ETCC, independent assessment of a California utility marketplace
-
51%
of financed purchases on the New York marketplace made by households in disadvantaged communities, against 35% of the population
NYSERDA, NY Marketplace evaluation, 2024
-
97%
of eligible smart-thermostat buyers pre-enrolled in demand response at checkout
U.S. Department of Energy, Virtual Power Plants Liftoff case study
-
39M+
households reached through utility and state marketplaces in North America
Enervee, cumulative reach
Evaluations, methodology and the underlying reports are collected on the Resources page.
How it fits together
Why we built the whole system ourselves.
We built the whole system ourselves rather than buying a store and adapting it. We say this less from pride than because it explains everything below: every step below is only possible because of the one before it.
Features can be copied in a season. These cannot: a decade of pricing and efficiency data across the whole market, national fulfillment relationships, lender partnerships with a regulatory pathway, and a checkout built around utility program rules.
-
01
We built the entire stack.
Off-the-shelf assumes you own the inventory; a utility program owns none.
Which makes possible: a marketplace rather than a store. -
02
A marketplace across the whole market.
Every model on sale, at real retail prices, fulfilled by national retail and distribution partners, with install and haul-away in the order.
Which makes possible: the Enervee Score. You cannot rate 0–100 against a catalog of eighty SKUs. -
03
The Score, on every product.
Recalculated daily, 40+ categories, patented. It guides the customer toward the efficient model before checkout.
Which makes possible: instant rebates in every category. You can’t stock everything, but you can validate anything. -
04
One eligibility check for every rebate.
One customer record and one eligibility check, whether the rebate is applied at checkout or claimed after purchase with an AI-assisted receipt check.
Which makes possible: instant and post-purchase rebates on one system, with no double-dipping. -
05
One checkout the program can extend.
The transaction is already ours, so demand response pre-enrollment and Eco Financing happen in it, in whatever combination the portfolio needs.
Which makes possible: programs delivered at checkout, and the next one when it ships.
Since 2010
Evidence since 2010 that nobody else has had time to gather.
Still built and run by the people who created it, and utility marketplaces are its whole product.
Enervee began in 2010 with a plain observation: shoppers could compare price and features for any product, but not the thing that would cost them most over its life. In 2012 we launched a comparison site built around energy cost, and that summer created the Enervee Score®, a 0–100 rating that puts every model in a category on one scale. It is recalculated daily across the whole market, in more than 40 categories, and it is patented.
In January 2015 the Score went to work inside a utility program for the first time: the PG&E Marketplace, one of the first utility marketplaces with rebate processing built into the purchase. In 2018 a peer-reviewed study found the Score changes what people choose, and in 2019 AESP recognized the program with its award for market transformation.
Each step since has added something to the same checkout. In 2021 Eco Financing® made efficient appliances affordable by the month, with a regulatory pathway that lets utilities offer it. In 2022 the NY Marketplace took the model statewide. Demand response pre-enrollment followed, so a customer can join a program in the same transaction as the purchase.
Along the way the marketplace grew to carry every model on the market, fulfilled by national retail and distribution partners, at real retail prices, with installation and haul-away in the same order. And it was evaluated, repeatedly: by the Emerging Technologies Coordinating Council (ETCC), Guidehouse and Opinion Dynamics for utilities, and for the CPUC and NYSERDA, with a case study in the U.S. Department of Energy's VPP Liftoff report. We ask to be judged on those reports.
Leadership
Founding leadership, still running the company.
Founding leadership intact, with an average tenure above ten years. Enervee is fully remote, with people across North America, and hires for depth in energy, data and consumer software. Careers
-
Matthias Kurwig
CEO & Co-founder
-
Don Epperson
Co-founder & Board Director
-
Kris Andersen
Chief Technology & Product Officer
-
Roopali Mehta
Chief Finance & People Officer
-
Toby Welch
VP Utility Partnerships
-
Kyle Schee
VP Ecommerce
-
Katharina Kurwig
VP Finance
Advisors
-
Guy Champniss, PhD
Behavioral science · Founding advisor
Professor at IE Business School; former CMO, Havas. With Enervee from the first loss-aversion research to the Score.
-
Anne Arquit Niederberger, PhD
Regulatory & policy
Former SVP at Enervee for eleven years; IPCC co-author; co-founder of Top Ten USA.
Recognition