Enervee’s daily-updated, multi-market snapshot of appliance consumption reveals double-digit savings potential
Enervee monitors the entire online appliance market in France, the UK and the USA. And we’ve created a live tracker that allows us to determine the spread between the 90th percentile product — in terms of annual energy consumption — and the 10th percentile product offered for sale online each day. This spread is a conservative estimate of the energy savings potential among commercially available products that consumers are presented with when they shop online .
The data for October 31st, 2017 reveal the following:
Savings potentials in France and the UK range from a low of 28% for dishwashers to a high of roughly 80% for televisions.
All other categories on the US market offer greater than 50% energy savings potential.
Among the 122 fridge models between 25 and 26 cubic feet, for example, $1000 can buy you a bottom freezer model with ice maker that consumes 620 kWh/y — or you can spend $14,000 on a high end side-by-side model that consumes 25% more.
Particularly for categories for which size or capacity is not strongly correlated with energy consumption (clothes washers, clothes dryers, dishwashers, televisions), these data give a high level indication of the still significant savings that can be achieved if consumers choose the most efficient products currently on the market. Almost half of all consumers in the UK and France believe it’s important to buy efficient (UK 42.1%, France 48.6%), and our consumer sentiment research shows that efficiency is an attribute that can seemingly compete with price — it’s no longer a third-tier, or nice-to-have feature.
There’s also strong support across European markets for buying energy efficient products if they’re shown to be fairly priced to begin with, with less than 10% of consumers across the markets unwilling to buy, and almost 2/3 willing to buy in this scenario.
Coupled with daily updated retail price information on each model, utility-branded consumer product marketplaces that provide shoppers with a relative energy efficiency score that makes efficiency visible at a glance can help consumers purchase better products that don’t cost more.
 This approach provides robust and conservative upper and lower market benchmarks, by essentially removing from consideration the “tail” of product models at the upper and lower ends of the market, which may include individual products that are unusual in some way. It reflects the choice set presented to consumers online each day, and is therefore not sales weighted.
 Refer to the Dishwashers Benchmarking Report published by the IEA Technology Collaboration Programme on Energy Efficient End-Use Equipment (IEA 4E).
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