PG&E’s customer marketplace earned AESP’s 2019 Outstanding Achievement Award for Residential Program Design & Implementation—recognizing Enervee’s Choice Engine® approach that helps shoppers quickly pick efficient models without relying on rebates.
“The AESP Energy Awards honor companies and programs that move the industry forward,” said AESP CEO John Hargrove. The PG&E Marketplace was recognized for making efficiency visible at the moment of purchase, so customers can research, compare, and buy better products with confidence.
Why this recognition matters
- Removes a core market barrier: Everyday shoppers rarely see model-level efficiency data. PG&E’s marketplace makes it obvious via the Enervee Score® (0–100).
- Drives savings without rebates: By changing the choice architecture, customers select higher-efficiency models—even when incentives aren’t present.
- Replicable at scale: A modern utility marketplace can deliver claimable residential savings across many categories.
- Built on behavioral science: Clear guidance, net price transparency, and low-friction UX reduce overwhelm during “replace-now” purchases.
What the PG&E Marketplace is
It’s a utility-run, retail-wide catalog powered by Enervee’s Choice Engine design. Shoppers see the full market of local offers, get model-level efficiency guidance, and click out to their preferred retailer—or complete enrollments and incentives right in the flow. Result: a trusted, one-stop path to the best product for the home and the bill.
Customer impact
- Better utility perception: 46% of visitors reported a more favorable view of PG&E after using the marketplace experience.
- Higher efficiency choices: Academic and evaluator studies show that simply making efficiency visible and actionable shifts purchases toward top-scoring models—no rebate required.
Independent recognition
In addition to AESP’s award, the marketplace earned an honorable mention for the Smart Energy Consumer Collaborative (SECC) 2019 Best Practice Award for Consumer Engagement.
How the marketplace makes choosing easy
- Enervee Score® on every model: A simple 0–100 index ranks options by relative efficiency.
- Full-market visibility: See real-time offers across retailers—no walled gardens.
- Net price & enrollments: Instant incentives (when available) and program enrollments are integrated into the same flow.
Quick FAQs
Does this replace rebates?
Not necessarily. Choice Engine design works without rebates, and targeted incentives can be layered on to steer to super-efficient models.
What about trust?
Because the utility is not the seller of record and shows the whole market, customers see it as a neutral, trusted advisor.
References
Thank you to AESP and SECC for recognizing the progress utilities can make by putting customers—and clear efficiency guidance—first.