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Kyle Schee10/22/15 12:00 AM< 1 min read

Social Influence vs. Loss Aversion Findings Presented at the BECC Conference

We were honored to have been chosen to showcase a poster at the Behavior, Energy & Climate Change (BECC) Conference this past week! We’ve been hard at work researching how to encourage shoppers to make energy-smart decisions, and couldn’t wait to present our discoveries.

We’ve been conducting testing on types of messaging and imagery, and which best engages in-market shoppers to compel them to action. Specifically, we tested social influence vs. loss aversion and photography vs. icons. The findings were quite clear — loss aversion and icons were very effective!

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Both of these results are to be expected — loss aversion would appear to be less dependent on source details (who is sending the message) and the icon option seems to avoid any empathy/facial recognition and distraction issues anecdotally reported within direct marketing.

This study provides important insight into relatively simple ways that utilities and other institutions can stimulate more online consumer engagement with their energy efficiency initiatives. Learn more about our work with utilities here.

Kyle Schee11/12/15, 8:00 AM1 min read

Bringing energy savings to the masses

We’re so excited to announce the next step in our mission to inform energy-smart decisions. We’ve recently joined forces with ...
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Anne Arquit Niederberger1/20/17, 8:00 AM2 min read

PG&E Business Plan Relies on Enervee Marketplace

On January 17th, California’s independently owned utilities (IOUs) and Marin Clean Energy filed their first ever 10-year ...
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Anne Arquit Niederberger9/20/18, 7:00 AM2 min read

EVs 101. What Every Regulator Should Know About Car Buyers.

According to Advanced Energy Economy (AEE), a national association of businesses with a mission to transform public policy to ...
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