Rebates often go unclaimed—not because people don’t want “free money,” but because the process is confusing, slow, and disconnected from checkout. Enervee Checkout fixes that by making incentives instant and automatic where customers already buy.
Why traditional rebates get left on the table
Submitting forms after purchase, hunting for eligibility rules, and waiting weeks for a check create friction that kills follow-through. That’s frustrating for shoppers and costly for utilities, because every unclaimed incentive is a missed opportunity to document savings.
Introducing Enervee Checkout
Checkout is a capability within the IDEAL / Enervee Marketplace that surfaces eligible incentives in real time—right in the cart. Shoppers see their personalized discount, confirm a few details, and the price drops instantly. No PDF uploads. No mail-in. No guessing.
What shoppers get
- Instant discounts applied directly at checkout—no paperwork.
- Personalized eligibility in seconds (based on location, product, and profile).
- Stacked savings with utility incentives plus manufacturer promos when available.
- Clear options to purchase at full price if verification fails.
- Order & claim status tracked inside the Marketplace profile.
What utilities get
- Real-time customer verification (ZIP, file, or API) and address validation (e.g., SmartyStreets).
- Dynamic incentives that can vary by income, product, model, or campaign window.
- Business rules for category, quantity, timing, and prior-claims checks to prevent double dipping.
- Program data capture at the point of sale (e.g., heating fuel for thermostats, marketplace influence).
- Operational simplicity with consolidated reporting and optional revenue share on orders.
How it works in the flow
- Customer shops the full market on the utility marketplace.
- Checkout detects eligible incentives and displays the net price on the product page and cart.
- Customer answers a few qualifying questions; verification runs in real time.
- Discount is applied instantly; customer completes purchase and sees confirmation.
Proof point
Enervee Checkout first launched with AEP Ohio (November 2018) and has since been deployed across additional programs—demonstrating that instant, in-flow incentives increase completion rates and make savings claimable.