The Enervee blog
Guy Champniss
Enervee's blog on utility program design, instant rebates, Eco Financing and the Enervee Score, with data from marketplaces reaching 39M+ households.
Guy Champniss
8 postsThe give and take of financial incentives: reframing energy rebates as energy rewards has the potential to unlock consumer behavior.
In this short conceptual paper, we’d like to argue that changing a single — but important — word in consumer communications around energy efficiency could change the conversation we try to have in persuading households …
Buying Fast and Slow: How the reasons we buy can impact on how we value energy efficiency
At Enervee, we’ve run quite a few experiments now to better understand how and when our unique data-points can influence consumers to buy more energy efficient products. We’ve focused these experiments — in the main — …
Difficult fonts = easy choices? Using fluency effects to engage consumers in making energy efficient product choices.
It makes so much sense. Buying energy efficient products. Lower running costs — thanks to higher efficiency — mean we end up paying less over the lifetime of the product. What’s more, even if the purchase price is a …
When money’s too tight to mention, let’s talk about energy: low income behaviors toward energy efficient purchases.
Last month we shared the results of a study we ran with Enervee Marketplace, to better understand and test the effects of the platform on nudging people toward making more efficient product purchases. The results showed …
When emotions run high, does energy efficiency run low? Using a simple scoring badge to drive more efficient choices in an emotional product category.
Over the last 12 months we’ve run and reported on a series of experiments to identify the effect the Enervee Score has on influencing consumer preferences for more energy efficient products. Using a mock-up of our lead …
The anatomy of an adaptive nudge? How the Enervee Score may work effectively — but differently — depending on political persuasion.
Encouraging us as consumers to save energy as we go about our day-to-day routine is a crucial piece of the wider energy puzzle that we need to solve. Residential energy usage accounts for over 20% of annual emissions in …
Watch Out! The dangers of making the argument to save energy too obvious.
One of the mantras of behavior change programs is ‘to make it easy’ for those involved to actually change their behavior. At first glance, this makes perfect sense. Want to get people to take more exercise? Give them …
$50 is $50, right? Think again.
As a Brit working for a US start-up, I’m used to running into the small differences in our own versions of English that can derail or re-route a conversation. All can be going well, with everyone understanding …
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