Guy Champniss
The anatomy of an adaptive nudge? How the Enervee Score may work effectively — but differently — depending on political persuasion.
Behavioral nudges may not always have to provide a mental short-cut to be effective — they can also nudge us to take the long way round to make a ...
Quick, quick, slow.
The pressure we’re under to buy new appliances has a direct impact on how we think about energy efficiency. But we can change that!
Is this a nudge that both pulls and pushes us to save energy?
The Enervee Score may work differently to get you to buy better, depending on your politics.
Are you watching carefully?
The Enervee Score can drive energy efficient behaviors, even with emotional purchases such as TVs.
Christmas and the gift that keeps on taking…
When it comes to appliance and electronics buying this Christmas, let’s make sure we don’t end up buying a turkey.
What your utility company really thinks about you.
European Utility Week
This simple piece of behavioral design can make you rethink how you buy for your home.
Our latest research shows that leveraging a simple disfluency effect leads consumers — any consumer — to buy more energy efficient.
One assumption we really shouldn’t make when it comes to energy saving behavior.
New research shows low-income needn’t be a barrier to doing the right thing and aiming to save energy
Watch Out! The dangers of making the argument to save energy too obvious.
Fluency effects suggest making energy efficiency harder to process could lead to more people grasping the argument.
$50 is $50, right? Think again.
A subtle reframing of all those financial incentives for energy efficiency could make all the difference.
What if you were told you could move the needle on climate change by 15%?
Our analysis shows that just by using Marketplace, shoppers buy appliances 15% more efficient.