The Enervee blog
The Checkout
Enervee's blog on utility program design, instant rebates, Eco Financing and the Enervee Score, with data from marketplaces reaching 39M+ households.
The index
Everything, newest firstWhy many water heater rebate programs miss most of their market
Three quarters of residential water heater replacements happen because the old unit failed. Efficiency programs are rarely there when it does.
The #1 reason utility marketplaces underperform
Having built utility marketplaces since 2014, I can tell you the #1 reason most of them underperform.
76% of homeowners wait until an appliance fails before replacing it
76% of homeowners wait until an appliance fails before they replace it.
The summer of 2026 is coming. Are utility programs ready?
NOAA just confirmed it: March 2026 was the hottest March in U.S. history — and it wasn't close. The first time any month has exceeded the long-term average by more than 9°F. Ten states broke their all-time March …
Our biggest year yet — and what it says about where Utility Marketplaces are going
Utility marketplaces started with lighting. LED programs were the proving ground — high volume, simple products, easy rebates. That market has largely transformed, and most utilities have moved on from residential …
100 water heaters a day: What happens when you remove the barriers from a utility program
The water heater category has long been the sleeping giant of utility energy efficiency portfolios. High rebate values, significant energy savings, and strong customer demand make it a natural fit—yet many programs …
Rebates vs monthly payments: which actually closes the gap at checkout?
Utilities and state energy offices have long relied on product rebates to spur adoption. But new evidence from California and New York shows a different lever wins at the moment of need: affordable monthly payments …
Utility marketplace: what state-of-the-art looks like in 2025
The first generation of utility marketplaces focused on LEDs and smart thermostats. Today’s utility marketplace goes further—serving planned upgrades and urgent “replace-now” needs with transparent net pricing, …
EnergyStar at risk. Efficiency must move forward.
On May 6, 2025, the New York Times reported that the current administration plans to eliminate the EPA’s EnergyStar program — a move that, if carried out, would mark a major turning point in the history of energy …
Driving individual climate action with Eco Financing
New independent studies show that Eco Financing helps consumers overcome longstanding financial barriers to buying energy-efficient appliances—without relying on rebates or giveaways. At Enervee, our first step was …
Enervee online marketplaces fill gaps identified by California energy efficiency study
The Energy Efficiency Residential Pulse Check Study (Opinion Dynamics) for SDG&E, PG&E, and SCE highlights where residential programs can better meet customers. It’s a useful blueprint for utilities modernizing …
Enervee NY Marketplace Launched
Enervee is thrilled to share that the Enervee/NY Marketplace went live in July 2022. New Yorkers can identify, compare, and purchase clean and efficient appliances and home technologies that lower bills and cut …
Renter (Mis)perceptions
The share of U.S. households living in rental homes has grown in recent years—today, renters occupy roughly 36% of U.S. dwellings [1]. Rental homes are, on average, ~15% less energy-efficient than owner-occupied homes …
Technology Forcing with the Enervee Score
Product efficiency has steadily improved thanks to innovation, federal standards, the ENERGY STAR label, and shifting consumer preferences. Below, we share Enervee data showing how the Enervee Score® and industry …
Empowered Consumers. Claimable Savings.
The ComEd Efficient Choice online shopping platform—powered by Enervee and piloted by ComEd’s Emerging Technology team in 2020–2021—proved it can drive claimable energy savings without rebates. An independent evaluation …
Predicting the human response to Eco Financing
How will shoppers respond to Eco Financing? We sat down with behavioral scientist Guy Champniss to explore what the science says about paying for energy-efficient appliances with simple monthly payments at checkout. If …
AEP Ohio Marketplace Delivers Market-Based Energy Savings
The AEP Ohio Marketplace proves that eliminating barriers to private investment in energy-efficient products unlocks significant, cost-effective savings that traditional approaches leave untapped. That’s the key …
Con Edison Marketplace Celebrates 2.8 Million Visits
The Con Edison Marketplace—powered by Enervee—has logged 2.8 million+ visits, helping New Yorkers make smarter energy-related buying decisions. For details on how these results scale across categories with install and …
Nudging Won a Nobel Prize
Hot on the heels of the announcement that Prof. Richard Thaler had been awarded the 2017 Nobel Economics Prize – in recognition of the instrumental role that his empirical findings and theoretical insights played in …
The give and take of financial incentives: reframing energy rebates as energy rewards has the potential to unlock consumer behavior.
In this short conceptual paper, we’d like to argue that changing a single — but important — word in consumer communications around energy efficiency could change the conversation we try to have in persuading households …
Buying Fast and Slow: How the reasons we buy can impact on how we value energy efficiency
At Enervee, we’ve run quite a few experiments now to better understand how and when our unique data-points can influence consumers to buy more energy efficient products. We’ve focused these experiments — in the main — …
Difficult fonts = easy choices? Using fluency effects to engage consumers in making energy efficient product choices.
It makes so much sense. Buying energy efficient products. Lower running costs — thanks to higher efficiency — mean we end up paying less over the lifetime of the product. What’s more, even if the purchase price is a …
When money’s too tight to mention, let’s talk about energy: low income behaviors toward energy efficient purchases.
Last month we shared the results of a study we ran with Enervee Marketplace, to better understand and test the effects of the platform on nudging people toward making more efficient product purchases. The results showed …
When emotions run high, does energy efficiency run low? Using a simple scoring badge to drive more efficient choices in an emotional product category.
Over the last 12 months we’ve run and reported on a series of experiments to identify the effect the Enervee Score has on influencing consumer preferences for more energy efficient products. Using a mock-up of our lead …
The anatomy of an adaptive nudge? How the Enervee Score may work effectively — but differently — depending on political persuasion.
Encouraging us as consumers to save energy as we go about our day-to-day routine is a crucial piece of the wider energy puzzle that we need to solve. Residential energy usage accounts for over 20% of annual emissions in …
Con Edison Launches New Marketplace Powered by Enervee
Con Edison is offering its residential customers an upgraded online Marketplace to help them find and purchase energy-saving electronics and appliances. By providing details on each product’s energy usage and costs and …
PG&E Business Plan Relies on Enervee Marketplace
On January 17th, California’s independently owned utilities (IOUs) and Marin Clean Energy filed their first ever 10-year Business Plans, representing an unprecedented strategic planning effort. The Plans offer a …
Watch Out! The dangers of making the argument to save energy too obvious.
One of the mantras of behavior change programs is ‘to make it easy’ for those involved to actually change their behavior. At first glance, this makes perfect sense. Want to get people to take more exercise? Give them …
$50 is $50, right? Think again.
As a Brit working for a US start-up, I’m used to running into the small differences in our own versions of English that can derail or re-route a conversation. All can be going well, with everyone understanding …
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