The Enervee blog
Program Design & Evaluation
Enervee's blog on utility program design, instant rebates, Eco Financing and the Enervee Score, with data from marketplaces reaching 39M+ households.
Program Design & Evaluation
12 postsWhy many water heater rebate programs miss most of their market
Three quarters of residential water heater replacements happen because the old unit failed. Efficiency programs are rarely there when it does.
The #1 reason utility marketplaces underperform
Having built utility marketplaces since 2014, I can tell you the #1 reason most of them underperform.
76% of homeowners wait until an appliance fails before replacing it
76% of homeowners wait until an appliance fails before they replace it.
100 water heaters a day: What happens when you remove the barriers from a utility program
The water heater category has long been the sleeping giant of utility energy efficiency portfolios. High rebate values, significant energy savings, and strong customer demand make it a natural fit—yet many programs …
Rebates vs monthly payments: which actually closes the gap at checkout?
Utilities and state energy offices have long relied on product rebates to spur adoption. But new evidence from California and New York shows a different lever wins at the moment of need: affordable monthly payments …
Enervee online marketplaces fill gaps identified by California energy efficiency study
The Energy Efficiency Residential Pulse Check Study (Opinion Dynamics) for SDG&E, PG&E, and SCE highlights where residential programs can better meet customers. It’s a useful blueprint for utilities modernizing …
Empowered Consumers. Claimable Savings.
The ComEd Efficient Choice online shopping platform—powered by Enervee and piloted by ComEd’s Emerging Technology team in 2020–2021—proved it can drive claimable energy savings without rebates. An independent evaluation …
Nudging Won a Nobel Prize
Hot on the heels of the announcement that Prof. Richard Thaler had been awarded the 2017 Nobel Economics Prize – in recognition of the instrumental role that his empirical findings and theoretical insights played in …
The give and take of financial incentives: reframing energy rebates as energy rewards has the potential to unlock consumer behavior.
In this short conceptual paper, we’d like to argue that changing a single — but important — word in consumer communications around energy efficiency could change the conversation we try to have in persuading households …
Buying Fast and Slow: How the reasons we buy can impact on how we value energy efficiency
At Enervee, we’ve run quite a few experiments now to better understand how and when our unique data-points can influence consumers to buy more energy efficient products. We’ve focused these experiments — in the main — …
Difficult fonts = easy choices? Using fluency effects to engage consumers in making energy efficient product choices.
It makes so much sense. Buying energy efficient products. Lower running costs — thanks to higher efficiency — mean we end up paying less over the lifetime of the product. What’s more, even if the purchase price is a …
When emotions run high, does energy efficiency run low? Using a simple scoring badge to drive more efficient choices in an emotional product category.
Over the last 12 months we’ve run and reported on a series of experiments to identify the effect the Enervee Score has on influencing consumer preferences for more energy efficient products. Using a mock-up of our lead …
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